| Did you know that the Invoice Price is NOT Always Dealer Cost?
What our price guides contain:
Each price guide comes with the MSRP, Invoice Price, and destination fee. From these prices and a little research, you can calculate actual dealer cost using our dealer cost formula.
Pricing Definitions:
MSRP:
Manufacturers Suggested Retail Price is set by the manufacturer and each guide provides the MSRP on the Base Package without options.
Invoice Price:
This is an invoice provided by the manufacturer that is not actual Base Cost. Invoices have a hidden fee or "Holdback" that equals a percentage of the MSRP or Invoice price.
Destination Price :
The fee charged for transporting the vehicle to the dealer from the manufacturer. This charge is to be passed on to the buyer without any markup.
True Dealer cost:
To calculate the true dealer cost - the price the dealer actually pays, please visit the dealer cost calculation section for more details. |
